Join Your Amin Allies
SEPT 21-24 | Mexico City
New Perspectives. New Visions. New Beginnings.
The future isn’t something that happens to independent agencies. It’s something we build together, every single day. We stay ahead by reinventing who we are, mastering new technologies, rewriting business models, and challenging our own perspectives.
Every sunrise isn't just a new day, it’s a new cycle to outgrow who we were yesterday. The transformation never ends.
What to Expect
AMIN members can look forward to four inspiring keynote presentations from industry leaders and innovators along with insightful peer-to-peer learning and agency best-practice sharing alongside AMIN allies from around the world.
We will lean into strategic discussions on the future of independent agencies and have ample networking opportunities with independent agency owners and senior leaders. Join us for experiences that showcase the culture, creativity, and energy of Mexico City while cultivating new connections, fresh perspectives, and actionable ideas to bring home!
Why Attend?
The industry is quickly changing. This Fall we spearhead the conversation and put our members ahead of the biggest industry changes impacting all independent agencies.
This is the time for
New beginnings
Join us in Mexico City as we explore what's changing, discover what's possible, and shape what comes next.
This is a chance to step outside your day-to-day, gain perspective from peers facing similar challenges, and return with new ideas, new partnerships, and renewed momentum.
Celebrate the Best of Independent Creativity
The 2026 Globey Awards return to the Global Conference, recognizing the year's most outstanding work from across the AMIN network. Join us to honor this years winners in Mexico City!
Settle in With 5-Star Luxury Accommodations at
SOFITEL MEXICO CITY REFORMA
Contemporary Mexican culture meets French elegance at Sofitel Mexico City Reforma. Discover an experience that feels both globally sophisticated and unmistakably local.
Just steps from the Angel of Independence and minutes from the city's historic center, museums, neighborhoods, and cultural landmarks, you'll be perfectly positioned to experience the energy and creativity that define CDMX. Explore the Sofitel Mexico City Reforma gallery. Reserve your discounted room using the form below by August 31.
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Misty KlobuchEr
Founder, The Misty Effect
Razi Imam
Founder & CEO,
113 Industries
Jenne Fromm
CEO Coach
david mainiero
Chief AI Officer, AI Digital
Nate Elliott
Principal Analyst
FEATURED SPEAKERS
The Agenda
Sunday, Sept 20 *Optional
Board Dinner Experience
6:00 – 7:30 PM
FreeHouse Speakeasy
Tequila tasting
8:00 - 10:00 PM
Bajel Michelin Star Restaurant
Combined Board Dinner
*Free for current Board Members. Registration fee for guests & past board members who wish to attend.
The Future of Independent Agencies STARTS in Mexico City
Agencies Joining
Our Sponsors
EXPLORE MEXICO
From Michelin-starred dining to millennia-old history—CDMX does it all! Discover our favorite spots in this historical city below.
FAQ
Explore. Discover. Disfruta.
DO's:
Mind the Altitude (and the tequila)
Mexico City sits at over 7,300 feet (2,240meters) above sea level. The air is thinner, dehydration happens fast, even alcohol hits much quicker. Hydrate, just don’t drink tab water (see Don’ts for further detail).Embrace the Chat
Whether networking with local executives or chatting with your driver, jumping straight into business might be considered rude in Mexico. Ask about their family, comment on the beautiful weather, or talk about the incredible food first. Enjoying the moment builds relationships too. It’s the Mexican way.Dress Appropriately
CDMX is a dynamic and sophisticated city. Smart-casual or formal business attire are great choices. However, during summer weather changes from sunny to a torrential downpour in a minute. We recommend bringing along a rain jacket or umbrella and a hat for any full day adventures. Wear Comfortable ShoesOur conference events include the beautiful Museo de Antropologia and Teotihuacan. Comfortable shoes are highly recommended as these involve a lot of walking.Download Uber or DiDi
While the hotel can call you a private taxi, ride-sharing apps are safe, efficient, and take the language barrier out of directions and payments. Plus, it saves you from trying to explain where you're going.DON'Ts:
Drink the Tap Water
Stick strictly to bottle or filtered water (agua embotellada) even when brushing your teeth. Be sure to avoid foods like salsa if they are made with unfiltered water, common on street food stands.Assume "no pica" Means it is Not Spicy
If a local tells you that a food item is not spicy ("No pica") remember that tolerance is calibrated differently. Best to try a taste before committing!Flash Your Wealth
Leave the oversized watches, flashy jewelry, and thick wads of cash in the hotel safe. CDMX is generally safe in business districts like Reforma and Polanco, but petty theft happens. Be discreet, aware of your surroundings, and keep your phone in your pocket when walking on the street.Get a Taxi on the Street
Any given day there are thousands of taxis driving around the city. Although they may be safe, it is not uncommon to be overcharged or driven around in circles. Use Hotel transportation or travel apps like Uber or DiDi instead.Mexico uses the Mexican Peso (MXN). Credit cards are widely accepted, but it's helpful to carry some cash for small purchases and tips.
Mexico City is one of the world's largest and most visited cities. As with any major metropolitan area, remain aware of your surroundings, keep valuables secure, and use common-sense precautions.
Uber and DiDi apps are widely available and commonly used by visitors. Registered taxis arranged through the hotel are also recommended. Always avoid getting into a taxi right from the street (check Don’ts section).
AICM - Mexico City International Airport (MEX) is the primary airport serving the city and is approximately 20–30 minutes from the conference hotel, depending on traffic. Be sure not to choose the AIFA (Aeropuerto Internacional Felipe Angeles) by mistake, as it is way farther and more difficult to reach.
All transportation for AMIN Conference activities and organized guest activities will be provided. All other transportation should be arranged independently or through the Hotel Sofitel concierge, Uber, or Didi
You may arrive no earlier than Sept 19 and depart no later than the 27th. The hotel typically honors 3 days pre or post conference IF they have the availability. Let us know if you'd like us to check on that for you :)
The conference dress code is Elevated Casual (Smart Casual). We recommend attire that is polished, comfortable, and appropriate for a professional business setting. Think collared shirts, blouses, dresses, slacks, chinos, or neat dark jeans paired with comfortable shoes. Conference rooms can vary in temperature, so bringing a light jacket or sweater is also a good idea.
We are excited to welcome you to Mexico city and celebrate
New beginnings
Everything you need to know for a safe, memorable, and inspiring experience in Mexico City.
